Wildberry PowWow Coneflower

PowWow Wild Berry Coneflower lights up the garden with vivid magenta-pink blooms and a compact, tidy shape—perfect for pollinators, small spaces, and long-lasting summer color.
Plant Type
Perennial
Light Requirement
Full sun
Max Height
24 inches
Max Spread
24 inches

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Echinacea purpurea ‘PowWow Wild Berry’ is a standout selection in the PowWow series, featuring rich, berry-toned petals and a golden-orange cone. This compact perennial grows 18 to 24 inches tall and wide, with sturdy, upright stems that don’t flop. It blooms heavily from early summer through fall, even without deadheading, and thrives in tough garden conditions. Loved by butterflies and bees, Wild Berry is a bold performer in borders, containers, and native-style plantings.

This section shows how the plant will fit into your yard and into your life.

Seasonal Interest:

Magenta blooms from early summer to frost

Landscape Uses:

Pollinator gardens, sunny borders, containers, native mixes

Allergy Considerations:

Moderate — may cause mild reactions in sensitive individuals

Kid/Pet Safety:

Non-toxic

Mess Factor:

Low — upright habit, minimal seed drop

Maintenance Level:

Low — deadheading optional, cut back in winter

This section covers practical care information for homeowners.

Water Needs:

Low to moderate — thrives with occasional deep watering

Soil Tolerance:

Well-drained soils; handles clay, sand, or rocky conditions

Drought Tolerance:

High

Deer Resistance:

High — rarely browsed

Pest/Disease Resistance:

High — little to no issues

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