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Echinacea purpurea ‘PowWow Wild Berry’ is a standout selection in the PowWow series, featuring rich, berry-toned petals and a golden-orange cone. This compact perennial grows 18 to 24 inches tall and wide, with sturdy, upright stems that don’t flop. It blooms heavily from early summer through fall, even without deadheading, and thrives in tough garden conditions. Loved by butterflies and bees, Wild Berry is a bold performer in borders, containers, and native-style plantings.
This section shows how the plant will fit into your yard and into your life.
Magenta blooms from early summer to frost
Pollinator gardens, sunny borders, containers, native mixes
Moderate — may cause mild reactions in sensitive individuals
Non-toxic
Low — upright habit, minimal seed drop
Low — deadheading optional, cut back in winter
This section covers practical care information for homeowners.
Low to moderate — thrives with occasional deep watering
Well-drained soils; handles clay, sand, or rocky conditions
High
High — rarely browsed
High — little to no issues
